Custom ordering coming to an end in the US.
If you haven’t noticed VW has been making moves towards streaming its line up, replacing the typical options list with trim levels with a set amount of equipment. You used be able to get a base GTI with Xenons as the only option. These days if you want Xenons on your GTI you have to get a sunroof, 18″ wheels and other things you may not want.
So where is VW heading with this? a new business model called Market Based Ordering. So now instead of placing orders with the factory they get to pick from a pool of already built cars according to the preferences the dealers have already set.
Soon the days of ordering a car and waiting 3 months for delivery will be over.